Evalution Question 4

Who would the audience be for your media product?

Len Ang (1991) shows Media Institutions view audiences as a group of imaginary individuals. Therefore this tries to create a generic, typical member of this person to help them to create a demographic group.

The target audience of my magazine is around 14-21 year olds which means that this audience will still be in some sort of education like second school, college or university. To draw people to my magazine I made it look colourful which is what Pop-Punk music is mostly all about. To do this I made my text bright and made it stand out.

Kerrang is a similar magazine and they have a large group following in the UK with having a Radio station and also a music channel to go along with the main magazine. I have tried to base my magazine around a similar group of people because when Kerrang first started publishing it was more a Metal magazine but has changed over the years slightly with now Green Day and Blink 182 on the front. More Pop-Punk mainstream bands are making it to the front covers of magazines like Kerrang.

This is the type of audience I have tried to aim for I and think I have achieved this by using a typical stereotypical group of people for Pop-Punk music on my front cover.