The band The Ataris are a Pop Punk band that have become pretty mainstream over the years they have been active. Because of this I am expecting many generic elements in this video because of the popularity of the band aiming to their target audience which is teenagers.
The start of the video has an establishing shot of a field and mountains which is to show the viewer where the video is taking place and gives a sense of the surroundings and feeling. The scene also shows a black woman like figure walking down the field from behind which is to give the viewer and sense of mystery and that they can’t see who the women actually is. This could lead the viewer to see the mysterious figure as something that could be related to the video and is also a generic event in a music video having a women take place in the shadows not actually connecting with the band.
The next scene is the band playing in the dark side of the field. This is optimised by having the guitarist, bassist and drummer wearing dark clothing where as the singer is wearing a bright red shirt which has clearly been done to make the singer stand out. This has been done so the viewers concentrate on the singer of the band. These are generic element as most videos contain band instruments and parts of the band playing usually with a part narrative in the video to separate things between the band playing and the story. Most music videos mostly concentrate on the singer as well because they are made to represent an ideal self to the target audience which they are aimed at which is teenagers and he/she is the one that puts the most emotion in the song.
Theres also a rule of thirds shot in this scene as the singer step ups to the mic to sing. Heres a screenshot of the example.
Simply shows the shot with the singer in the middle. Click here for the shot
The shot keeps changing from frame to frame every second with the max being two seconds. They change to different angles of the singer as he sings in to the microphone. One shot is from the side of the singer as shown below
For my video I need to make sure that the shot doesn't stay on one frame for too long as this video shows how a music video should be executed. For my music video I’m going to take in to consideration of the shots used as I want to pull something similar off with the shots coming in from different angles and using the rule of thirds shot I think is effective in
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