Thursday, 17 December 2009
Objective Film over christmas
Monday, 7 December 2009
Saturday, 5 December 2009
Video example on filming
While I was searching through youtube I remembered a video that is a perfect example of what I'm looking to do when I come to film. This video is actually the first video the band has ever shot which is the same position I'm in at the moment. I have decided that I will use this video to get ideas for different camera shots and see how the video is done in more detail.
From the start I can already see that the video itself has been shot in a practice room or just a plain room which is the exact same thing I have planned for my filming.
This is a wide shot. I can tell this because its not far away yet not close shot. It fits the whole band in moving. This shot is effective because it fits all the band members movements at the start of the video. Giving the viewer a glimpse of all four band members
I can use the band messing about parts of the video ideas for my filming. This is usually very generic in a music video like this but its seen as being very effective as it separates the shots of the band playing to them messing around having fun which is something that teenagers can relate to in a video. Its fitting the same teenage auidence I'm wanting to attract for my video which is 13-17 year olds.
I will have different scenes in my video of the band messing around to vary between shots
Undershot of the singer from All Time Low. I will use different shots like this for example. I will only have the shots on for a few seconds meaning the camera angle will change every few seconds.
The reason why bands usually tend to have a basic music video like this at the start of their career is because they are very low on costs. Bands when they first start out wont have a large budget and doing something like this is cheap but at the same time effective. The only prop used other than the instruments is the coach which was probably already available on site.
Tuesday, 1 December 2009
Objective update
- Storyboard
- Album cover research
- Draft Album cover
- Audience feedback - Done by Friday
Monday, 30 November 2009
James Michael Davis
The First Floor
Music Video
- Synopsis
I am aiming to produce a basic Indie music video which will be similar to the more mainstream music videos out there at the moment. I don’t intend of having any sort of narrative in the music video. Rather than doing a complicated video I would rather capture the band recording. At this stage of the career it would be best to just capture them in their practice room which is something that most bands do when they are first starting out which makes it fairly generic
- Detail of target audience
The target audience is 13-17 year olds who are interested in Indie rock. The music video will cater for both males and females as the video will not have a narrative that they could relate to. Basically meaning with the video being the band playing it will be something both males and females can relate to.
- Plot Summary
To start the video there will be an establishing shot of the room followed by the band setting up their instruments. This will be in a fast motion effect as I have mentioned on my blog before. The music will start and I will film the band from different angles for the duration of the song. The end will be the band joking about and then there will be a close up shot of the light switch and one of the band members flicking it off which will close the music video.
· Location – The bands practice room which is located in Sheffield.
· Props – I will need all the bands instruments to make the music video have all the generic elements.
· Characters – All four members of The First Floor will be required. I will not need any other characters to be part of the music video.
I will need to capture as many camera shots as possible since the video will only be shot in one room. I will use a variety of shots including close up, mid shot, side shot and so on. Basically as many shots capturing the band member’s expressions and them playing their instruments. I will use a tri-pod to make it so the camera stays steady.
The mise en scene in the music video is natural performance with no narrative.
The sounds of this music video will be the bands song playing at the key time after the intro.
- Recce
There wont really be any main health and safety problems for this music video other than wires that the band could trip over but if tape is used it should be fine. No major dangers.
- Storyboard
I will create a detailed storyboard of what’s going to happen in the music video soon on my blog.
Friday, 27 November 2009
Band Bio
The reason why I chose to use them as the main band for my music video is because I've known them for years and I am very familiar with their music as well as having been to their gigs quite a lot before in the past. I trust them to not let me down for the recording side when I come to record.
The image at the top is something I developed in Photoshop one weekend and I intend to use this on the front cover of the album work.
Idea for the scenes of the music video
Start
I want to include an intro to my video which will basically be an establishing shot of the practice room followed by the band setting up the instruments in the practice room I will have a basic fast motion video effect on this selection of the video to make it look more professional and affective. Here is a perfect example of this type of motion in play.
Band Playing
This part I will have the band actually playing and I will just record them playing one of their songs from different angles and shots. I want to use a variety of shots for this part on key members of the band. Shots I could use are
- Wide shot
- Mid shot
- Medium close up
- Close up
- Side shot
End
For the end I want to have the band walking out of the practice room laughing and joking then I will have a key shot on the light switch in the room with one of the band members flicking it off which I think will give a perfect closure to the video.
Friday, 20 November 2009
Object update on filming
- Treatment
- Storyboard
- Album cover research
- Draft Album cover
- Band Bio
Monday, 16 November 2009
The Ataris Boys of Summer Music Video
The band The Ataris are a Pop Punk band that have become pretty mainstream over the years they have been active. Because of this I am expecting many generic elements in this video because of the popularity of the band aiming to their target audience which is teenagers.
The start of the video has an establishing shot of a field and mountains which is to show the viewer where the video is taking place and gives a sense of the surroundings and feeling. The scene also shows a black woman like figure walking down the field from behind which is to give the viewer and sense of mystery and that they can’t see who the women actually is. This could lead the viewer to see the mysterious figure as something that could be related to the video and is also a generic event in a music video having a women take place in the shadows not actually connecting with the band.
The next scene is the band playing in the dark side of the field. This is optimised by having the guitarist, bassist and drummer wearing dark clothing where as the singer is wearing a bright red shirt which has clearly been done to make the singer stand out. This has been done so the viewers concentrate on the singer of the band. These are generic element as most videos contain band instruments and parts of the band playing usually with a part narrative in the video to separate things between the band playing and the story. Most music videos mostly concentrate on the singer as well because they are made to represent an ideal self to the target audience which they are aimed at which is teenagers and he/she is the one that puts the most emotion in the song.
Theres also a rule of thirds shot in this scene as the singer step ups to the mic to sing. Heres a screenshot of the example.

Simply shows the shot with the singer in the middle. Click here for the shot
The shot keeps changing from frame to frame every second with the max being two seconds. They change to different angles of the singer as he sings in to the microphone. One shot is from the side of the singer as shown below
For my video I need to make sure that the shot doesn't stay on one frame for too long as this video shows how a music video should be executed. For my music video I’m going to take in to consideration of the shots used as I want to pull something similar off with the shots coming in from different angles and using the rule of thirds shot I think is effective in
Friday, 13 November 2009
Update on finding a band
I don't plan on having the video contain any narrative because I believe that it wouldn't really fit the songs well and wouldn't look as professional as having the video contain both rehearsal footage and gig footage. T
he idea I have come up with is to have footage of the band practicing in the studio and me recording them from different shots etc. Also they are playing a live gig on the 5th of December at the Plug in Sheffield which I will attempt to record footage off.
Tuesday, 10 November 2009
Email on finding a band
Green Day - Know Your Enemy Example
The video for Green Day Know Your Enemy is a pretty straight forward music video. The video consists of the band playing in a sort of wasteland while the camera moves round them and shoots from different angles.
The first shot below shows an establishing shot of the area giving then viewers a sense of where the music video is going to be taking place. As the viewer can see its shot at night in what can be seen as a field. This is the reason why the shot is located at the start of the video for the user to be able to get a feel of the setting where the band will be preforming.
For my video I'm going to be looking at something simlar before the band starts I'm gonna be shooting starts playing there will be an intro of an establishing shot of the bands practice room with the band members setting the instruments up before the music kicks in.
Dark and moody is what the shot is reflecting on the viewer which is further expanded with the lyrics of the song itself.
The establishing shot changes quickly to different key shots to show where the band are and this is resulted in the band playing in a war themed place.
The first shot of the band is the singer as the camera goes up a piece of piping which later expands to a rule of thirds shot.
This shot is a rule of thirds with the singer in the middle as the camera goes up the pipe to get the first of the singer.
The first actual shot of the singer is a side shot which seems to be a common theme within these style of music videos. I will be looking to having a similar theme for mine when I film it because I don't want the camera to keep focused in one position for too long as this would not impress the target auidence and could become boring.
New Plan
I will have to also ask for the correct content for this project can be retreved from one of the band members like song lyrics and the song itself to be embedded on my blog. I will phone up my friend later on tonight to see if I can record as soon as possible. Later on tonight I will update my blog.
Friday, 6 November 2009
Contingency plan
The alternative idea is to do a music video similar to a video we saw from students last year which will have a band playing which will consist of different camera shots. The music we choose will be put over the band like in most music videos because the band never plays live in a music video due to the fact the band is trying to promote the single to drive more album sales.
The music video idea would be shot in a room and the band would play normally. The camera shots would change to the style of the music to make it more effective. This would catch the expressions on the faces of the band for close up shots.
This overall is a pretty simple idea but its also very effective if pulled off correctly and it also shows that a music video would not need to be narrative to be successful.
Tuesday, 3 November 2009
Programs that will be used towards the animation
Adobe Illustrator
Serif Drawplus 10
Adobe Photoshop
Windows Movie Maker
Tuesday, 20 October 2009
Treatment
The target audience of the production would be people into the metal scene between the ages of 16 – 24. Our video is to reach out to our target audience
Album cover research

Brand New - The Devil And God Are Raging Inside Me
This band can be considered to fit in to quiet a few genres and since we came up with the idea to use them in the video I decided to include them in the album cover research.
This album cover is quite different from what you would expect from an album cover to begin with. Not having the bands name or title anywhere on the front which can be considered to be strange as it does not promote the band at all.
Taking the fact they don't have any writing on the front of the album its not rare for this band to do so and they usually have different album covers with this one being no different. The cover it self sees a young girl either sneaking up or hiding from two men dressed in masks which at first offers quite a halloween sense to it.
Wanting to know more I decided to research to the cover and found this on wikipedia.
"The album cover is a picture titled "Untitled #44" from Nicholas Prior's "Age of Man" collection which the band saw at an art show and later used. Unusually, the outside of the cardboard case contains no song listings, and doesn't contain the name of the album or the band name anywhere but on the spine. The record company instead placed stickers on the plastic wrapping to indicate the name of the album and band, and on the UK version to indicate that it had the bonus track."
This album cover while is stylish can mislead the audience as it offers no direction to who the band can be without looking at the spin so I will have to include the band name etc on mine when I decide to start working on the design
Design ideas
- Use Pauls drawings as the front cover
- Have the band name on the cover with album title
- Use Photoshop to design the cover etc
Poster research
This first example of poster research is this advert I found in an NME. The over all design of the advert is pretty basic since it only has the album cover with the name but on the right side they have included a quick summery of album reviews and a score which is trying to push album sales. This is a good idea which I am looking to include when I come to developing the music advert for the album.
The album cover itself is also very basic which is probably to suit the style of music that the band plays. I will also have to take this in to consideration due to different genres of bands having a different style of adverts to fit there audience.
Friday, 9 October 2009
Brand New Noro Song Sample
We used this song in our presentation which we are currently not sure if we will include in the final piece because my mate Paul is thinking about remixing tracks giving a better consistency through out the video
Presentation feedback



This is the feedback from the sheets we handed out after giving our pitch to the class on an animation video. If you click on the images you will be able to see what other people in the class thought to our idea of an animation. I picked out the best ones and uploaded them.
These feekback sheets gave us ideas on the story itself like how it could be improved. The initial story was to have the character drink something at night and him being thrown in to another world while feedback from other users has led us to believe that maybe the character walking through a forest would be a better approach.
Also we are thinking about how it would be possible to do the animation. Either just having it a straight animation or having the animations flickering like a sort of book which is different and can also look more effective to the style we are actually after. We would like to thank the people that gave us feekback for this.
Presentation
Storyboard

We are currently working on a more professional style of the storyboard in more detail to upload at a later date.
Tuesday, 6 October 2009
Monday, 5 October 2009
Salad Fingers animation
Salad Fingers animation
This is a really good example on how to do a successful animation. While not being a music video it’s the main animation that we are looking at because we are hoping to execute something similar to this style of animation. Salad Fingers is considered very successful as it attracts millions of watches to see episodes of the popular animation.
The animation itself is pretty simple with only basic movements but is still effective to a degree it keeps the viewer interested.
Since we are doing a music video the story line does not interest us when we are looking at the video but from what I saw while watching the video the story is mostly random.
Project Ideas
The issues we came up with though for both are the fact they both would require a group of people to make the video effective and not boring. Due to our research we came up with a sort of party is the most generic style of music videos out there. This is because they are aimed at teens and go towards the target audience of a band playing over a party.
When we come to show our presentation we will most likely only pitch one idea because looking at the idea sheet we wont be able to actually do the ones we came up with due to limitations like no instruments, not enough people etc
We are currently looking in to ways on how this can be worked around and still offer a stylish look in to the music video. I’m researching in to animation and to see how we can benefit from using it.
Tuesday, 29 September 2009
Movie music video
This is an example of a 2003 film being cut in to parts for a music video. This is was most likely put together by getting an established band and creating a music video to promote the film. Clearly aiming for the teenage audience because of the connotations and generic elements of having teenagers and stakeboarding. This is giving off a kind of rebellious theme for skateboarding in general.
At this time its currently not known if we will be aiming for something kind of like shots of a band playing with a type of party happening which could include skateboarding or actually having the video done with animation.
Monday, 28 September 2009
Music video with animation
Sunday, 27 September 2009
Animation Poll
Deciding on recording
First Video
Blink-182
The video Feeling This is one of my favorite music videos because I think it really captures the feel of the song which already had a Summer sense. The video is narrative because it has a story about a boy and a girl while also the band is playing live on a stage. This is a good example how to make a good music video that expands the feel of the song.
Second Video
Hit The Lights
The second video is pretty generic for this kind of music it shows the band playing at a house party while like the first one having a narrative story about a boy and a girl taking place at the same time. The videos target audience is clearly aimed at teenagers because of the fact its a large house party with booze, dancing, big crowds of people etc.
Documentary
Attenborough: Flat Lizard colourful displays & fly catching - BBC wildlife
This documentary is an hour long narrated documentary but for this section I will only be looking at a 4 min section of the documentary. The use of a narrator behind the camera to anchor (Barthes Theory Of Anchorage) and link presentation together. They are the
guarantors of authority and are chosen on their personal voice qualities that are likely to appeal to the target audience. The start of this segment shows a long shot of a waterfall followed quickly by a fast frame shot to a real close up even showing detail drops water. The narrator who is David Attenborough starts talking within this shot. This next scene switches to an establishing shot of the canyon following a change of the day and night cycle. This gives a breath taking sense because of the shear size of the canyon for the viewer. This is followed by some dramatic calm music to follow the narration which adds a sort of feeling on the watcher where they can tell its early morning.
The first shot of a reptile is a close up show of the lizard coming out from under a rock. The shot is then pulled up to a bigger scale of lizards following out of the rock. The sense and feel of the documentary is meant to have the effect on the user that he/she is actually watching the daily routine of what the reptiles do with their live and the detail of the close shots gives the user a better approach on how extraordinary they actually are.
Finally in the next shot we see David actually appearing on camera for a short space of time carrying on the narration. This is changes the viewer’s aspects from just hearing a voice over clips to him actually appearing on the screen.
All of the shots are close up rather than having long shots which only take place during scene changes in the documentary. The reason for this is so the user can get a detail impression of the lizards which is what the documentary was made for. One interesting note is how background sounds are pretty much none existent only the voice from David can be heard during the segment.
Interesting in the format of the video chosen to include the narrator to appear in the video only lasts a short time. This was probably intended for the viewer to get a stronger sense of direction the documentary was going for which is to make it seem like the viewer is there witnessing the changes in reptile life.
The video is aimed to be easy watching for the watcher and I personally think the BBC have captured this aspect well. With not having any background sounds and a narrator throughout I think they executed the documentary well.
Saturday, 26 September 2009
Music Video
The start of the video shows the bands record label going towards the screen in the style of a feature film. The scene shows the lead singer stepping out of a limo dressed as though attending a film premiere with the band member looking round and camera flashes can be seen. This is trying to show that the band member is famous and that people have been awaiting his arrival. This start is slightly unusual for the band because it shows a more formal side.
The next screen switches back to the style seen on the first screen with the words “All Time Low in Poppin” which is the bands single. During this people can be heard chanting the band’s name over and over before finally cutting in to the band member walking across the carpet in a style which shows he knows he’s famous.
Again this picture while not clear from the youtube quality shows flashes and the style of clothing which already gives the watcher a basic impression.
Finally in the next scene the music cuts in to the letters “ATL” and shows a camera pulling closer towards the large letters. And quickly goes to the band playing their instruments and miming to the lyrics in synch with the song. The band members are dressed in their normal clothes and are wearing designs from their sponsor “Glamour Kills” and they have their hair styled in the form that instantly connotes that they are a band that is with the current scene of Pop-Punk style music. With the band wearing the clothing line which even has one of members Jack owning a part of it, this gives an instant form of advertisement.
The scene switches from the band playing to the lead singer walking through a crowd of women. This quickly changes the thought from the start which gave off a film feature impression. The scenes show more of a party. The lyrics quickly come in to play with the style of the party video. Close up shots of the lead singer playing then changing fast to him walking through the crowd of women and interacting with other band members which are all dressed in a similar style. It comes apparent that the video is more in a comedy style from the start of the video.
Close up shot to catch the expression on the singers face. (Note not the best picture because of youtube quality
An interesting note shows that the lead singer is not miming the lyrics when he’s walking through the party only when he’s playing on the sort of stage. This gave me the impression that the band is not playing at the same time which sometimes other videos do and that they are like completely different times. The band has always been in a style of partying, drinking and having loads of women and this video portrays this very well and gives the audience segments of the stereotypes in the video. These can easy appeal to both the male and female target audience.
The lighting in this video is bright and gives the style of Pop-punk music which is a colorful scene which is kind of in the style of the clothing reflecting of it.
Most of the next scene of the video shows the camera underneath the camera the lead singer Alex walking through the crowd and still interacting with other members who are all in different sections of the party. One of them even being a in tub with a group of people behind him showing that the party is all surrounding them. The next scene switches to the guitarist Jack who is surrounded by women who are all interacting with him. This gives a further audience impression that the band are the hightlight of the party.
Showing the different style of key lighting mainly on the two band members. This shows them interacting with each other as they pass through the party. The camera is following Alex from the front as he passes through
The camera keeps changing from the band playing to them at the party but now the lead singer is now miming the lyrics of the song in both sections. The next scene switches to the band in sport like gear doing a dance while people are dancing around them. The people that are around them aren’t really taking notice of the band who are dancing.
Finally in the next scene Jack flirts with a woman and gets slapped across the face. The scene now shows the band that they are not just famous celebrities as the video was trying to make out to be and are in fact a famous band that likes to have fun rather than be stuck up as a lot of celebrities are portrayed these days. The band at the end is shown getting thrown out of the club. This video style fits the band as stereotypical Pop-Punk band as it was aiming to be from the start.
Tuesday, 9 June 2009
Monday, 8 June 2009
Masthead – The name and logo of the magazine.
The Lead – the introductory paragraph of an article. Usually written in bold or capitals.
Body copy refers to the text of your written articles, which should be produced as a printed presentation to accepted industry standards, e.g. correct use of language, font size, word limits etc. Usually written in columns.
Serif font – fonts like Times New Roman, or Baskerville Old Face, which have little bars (serifs) on the end of the letters.
Sans serif font – fonts like Impact, or Agency FB, which do not have little bars (serifs) on the end of the letters.
Drop Capitals – Really big letter, which start off an article.
Cross Head – Small sub-heading used to split up a large block of text.
White Space – white parts of a page other than text or pictures.
Mode Of Address – How the magazine talks to the audience.
Sell Lines – Text on the cover that helps to sell the magazine to the audience. Kerrang!’s sell line is “life is loud”.
Banners – text, which stands out because its on a coloured background.
House Style – a magazines distinctive design that distinguishes it from its competitors.
Borders – the gaps at the edges of the page.
Gutters – the gaps between the columns of text.
Leading - the space between lines of text.
Kerning - the space between letters.
Strap Lines – a smaller headline, printed above the main headline.
By-lines - name of the person who wrote the article. Picture Credits - where did the photos come from, or who took them.
Friday, 8 May 2009
Evaluation Question 7
In this part of the evaluation I needed to get feedback to achieve the last appendix objective. I asked people to look through my front cover, contents and double page spread to see what they thought and if I achieved and professional looking magazine aimed at the right audience.
Josh Rodgers
"The Magazine Cover I believe is pretty well thought out. The shot of the four people are all well positioned and doesn't affect the masthead at the top of the page. I think the masthead has a good colour choice of red which is bright and easy to see. This will be good for catching passing people for potential readers.
The contents has a simple yet affective design which stays in homage to other classic magazines like Kerrang. No faults to point out on the contents page.
The double page spread really has been thought out well. The splatter effect used is very teenage looking with the headline "Teen Spirit" indicating its aimed directly at teenagers so the target audience is achieved.
Overall a very professional looking magazine"
Jade Dannatt
"What I like about this magazine cover is the image used on the front, all 4 people are in focus and it is clear to see even though 2 of them are in the front. I also like the fact that the front cover isn’t too cluttered, this makes it easy to see too. I also like the colour used on the front cover, a good contract between the red and green. As for the contents I really like the placing of the images, I think this because once again it makes it clear, and also makes it look authentic. Finally I love the double page spread. I think the use of the film stripe for images is a great idea aswell as the blood, it looks very professional. Overall I think this magazine looks professional and real."
Evaluation Question 6
Blog Web 2.0 (blog)
I was already pretty familiar with using the internet for a long time now I already knew how to use a blog etc. While I knew how to use one I have never used it for this much of posting. Throughout my whole project I had to make sure that I kept it up to date with the work I needed to complete. I didn't have much time to change my background etc so I just kept it basic and simple looking because it wasn't really relevant to change any of the background colours or add a logo etc.
Photoshop
I had already had a fair bit of experience with Photoshop. Photoshop is one of the most well known and most used design tool in the industry. I was well aware how to use the basic functions of Photoshop and also some of the advance ones. I really liked Photoshop to design my front cover. Its a really easy program to use and it has all its most useful tools layed out well on the tool bar like the lasso tool which I used to cut out pictures. I also found Photoshop a lot better when it came to adding different text effects like drop shadows. If I had to do a similar project I would use Photoshop again.
Quark Express
I experienced many problems with Quark. I thought it was a pretty basic program and didn't offer as many features as Photoshop did like different text effects etc. I was really dissapointed on how plain my text looked in some cases but due to the task objective I had to make sure I made my contents and double page spread in Quark. I would not use this program again and I think that Quark is overal I much better program in terms of layout and features
Evaluation Question 5
How did you attract your audience?
On my magazine cover I have used a few different features in order to attract my audience. I think the image I have used is very effective. This is because the front people of the image are the centre point of the cover. Around them are images and advertisements to whats going to be in the magazines. I think the colour I have used is something that attracts the reader because it the red and white contrast so that it is easier to read and because it makes it clearer.
Behind my masthead I have a grey banner, this makes my masthead easier to read.
The mode of address on the cover is more teacher pupil, this is because it is informing the reader on news and what is in the magazine. Also on the top of the page I have used a sticker feature, this makes the magazine look more authentic in order to attract readers.
By having a group band with Males and Females I did this to attract Boys and Girls because they were featured to attract this audience. I tried to position them so it looks like they are kind of rebellious and they represent the ideal self image that a lot of magazines try to accomplish this. For example of when I looked at a previous magazine with "Avenged Sevenfold" featured on the front cover the magazine tried to make them positioned so they are rebellious and also a gang. I have tried to re create the rebellious look with mine and give this the edge for my magazine to pull in my target audience which is teenagers.









