After looking at the Bauer as the dominating company it is valid to say that they have taken control of the UK’s advertising market. It has a large range of different magazine styles from home style to music magazines style. There are different types of music magazines they produce. Including Kerrang, Mojo and Q. These are the most well known magazines and are well respected in the music magazine industry. These were all made well known with the help from Bauer advertising those magazines to meet their demographic audience in the form of an “Imaginary Entity” and Ien Ang has made clear. Music magazines are funded mainly through advertising and are doing this to lore readers in to their magazine with album/artist reviews etc.


“Bauer Verlagsgruppe is managed by four generations of the Bauer family. The Bauer Publishing Group has grown into a worldwide publishing company. The Bauer Publishing Group comprises 238 magazines worldwide in 15 countries, as well as TV and radio stations.”Resource taken from Wikipedia.org – Bauer Media Company

The main magazine that is published in the UK through Bauer is Q and this magazine was first published in 1986. The Magazine was at first going to be named “Cue” as in after the act of cueing a record to play but the name was dropped because it could have been seen for a snooker magazine and Q was finally settled with.


The logo was made to look simple but can stand out easily for its simplex looking

The magazine has always been known for using a simple design on the front cover by not having it cluttered in anyway. While this is seen as a simple looking design its now become a well known house hold nam


Kerrang

Kerrang is mainly seen as a rock magazine and is usually seen for writing about bands like AC/DC Iron maiden or Metallica. While this has changed over recent years with it becoming a lot more mainstream featuring bands like Greenday and Blink-182. While still keeping to there roots they have now branched out to a wider audience. The magazine only costs £2.20 which has made it become very popular for being a lot cheaper than its competition.

IPC Media
IPC Meida is a UK based magazine publisher company and they have become very popular over recent years with around 26 adults reading an IPC produced magazine.
Bibliography:Wikipedia.org - Bauer Media Company